New Vestfrost Foodservice UK Sole Wholesaler
- 14 Dec 2023
Since 1985, Diamond has been contributing to the evolution of the professional kitchen and refrigeration equipment sector. The brand's reputation and success, supported by a state-of-the-art organisation, places Diamond Europe in the TOP 5 of European distribution, with a turnover outplacing 60 million Euros. Now present in over 50 countries they focus on Diamond Europe providing a one container solution for catering and laundry equipment.
Blue Badger's Managing Director Mark Alexander has "always seen the potential that a partnership with Diamond could bring. Blue Badger aspire to be able to source our customers everything from a cream whipper to a cold room and everything in between, and the Diamond range is a key part of this strategy. They also align really well with our brand values and aspirations and are great to work with."
Alex Dini, CEO of Diamond Europe adds that "Diamond Europe is pleased to endorse the strenghtened partnership with Blue Badger. They have been a loyal Diamond partner for years and we are convinced that this step will provide real added value in offering professional kitchen equipment and refrigeration equipment within the UK market. Their excellent organisation, dealer network as well as knowledge of business and the market form the basis for a perfect partnership. We look forward to expanding this collaboration even further in the future".
This partnership follows on from Blue Badger welcoming Melanie Christ to the team. Mel is well respected within the industry having run a UK subsidiary of Diamond over the last 18 years. Operation Director Alison Harvey is "delighted that Mel decided the time was right to join our team. We have worked with her for many years and it was clear that her experience and professionalism would be a great addition to our team. Diamond have over 12,000 products within their range and her knowledge of this is invaluable".
Product quality is guaranteed, with all of Diamond products being sourced from well-renowned European manufacturers. The diversity of the range means it is possible to fit out an entire kitchen solely with Diamond branded products. Blue Badger Wholesale are able to import individual items on behalf of UK distributors but pricing will also be available for mixed customers.
Stay tuned as Blue Badger Wholesale shares more about what the Diamond brand has in store.
Utilising SP Organiser+, their powerful PIM tool for manufactures and suppliers in the foodservice equipment industry we will be able to stay in control of our digital destiny and cut out all the bad data, with things like pricing, spec, manuals, or image changes handled instantly and easily with no external input. In addition, we will also have access to Specifi's cloud-based system to generate customisable quotes and POs, eliminating costly mistakes and time-consuming tasks.
For 25 years, Specifi has been recognised as the leading platform for content creation, design quoting, and project management for foodservice professional in over 80 countries across Europe, Asia, and America.
Specifi's global data repository contains CAD symbols, BIM/Revit families, catalogues, price lists, and more for over 500,000 products from more than 300 manufacturers.
Specifi's suite of products comprise the first integrated approach to resolving issues and expediting processes that professionals in the foodservice equipment distribution channel are challenged by every day.
Specifi's proven track record, of providing a connected end-to-end solution delivers additional functionality that other single point solutions simply cannot provide, operating software for the global E and S industry.
We are excited to announce the release of our new service system. In the last few months, we have been tirelessly working to improve our service and we believe that our new system will help you enjoy your experience with Blue Badger Wholesale even more.
Not only will you be able to easily log a new service call, but you'll receive an email update on every step with detailed information on progress all the way through to the call being completed. You won't miss or be left without any updates, so you'll be able to confidently keep customers informed throughout.
What's even better is nothing changes for logging service calls. They can be completed through our website: www.bluebadger.co.uk/service-request
Replacing the ever popular C-Series (which produced hollow bullet-shaped ice), the new M-Series of Masterfrost professional ice makers produces a solid gourmet ice cube.
Established in Greece, 1965, Masterfrost has been producing professional ice makers for over 50 years - focussing purely on quality, efficiency, affordability and low running costs.
During that time they have introduced several unique and innovative concepts that demonstrate their commitment and unrivalled expertise. They are still investing heavily in research and development today to ensure their machines meet the needs of today’s global market.
Producing gourmet-shaped ice cubes, the M-Series from Masterfrost uses an innovative hybrid water and air cooling system that enables the machines to work in extremely high ambient temperatures of up to +43°C. Unlike other water-cooled ice makers, it does this without using more water than an air-cooled equivalent.
This system also aids efficiency and the current M-Series saves up to 35% more energy than a standard model.
Better performance, better solid ice and better reliability makes the M-Series the perfect solution to all your ice making needs.










In mid-October we were delighted to receive the news informing us that we would be attending this years Catering Insight Awards as a nominee for Supplier of the Year - Business Development.
Hosted at the Leonardo Royal Hotel Tower Bridge on the 3rd November 2022, our stunningly dressed team including Mark Alexander, Alison Harvey, Tom Phillips and Misha Williams attended the award ceremony.
Despite being pipped to the post, we couldn’t be more proud of our team. To receive two nominations in the same year is a huge achievement and a testament to all the hard work and progress made despite a difficult climate.
Congratulation to all our fellow nominees and award winners. Last but not least, a massive thanks to DC for letting our delightful bunch share tables with you for the night. We hope they behaved themselves!
At Sterling Pro Refrigeration durability, affordability and reliability are at the forefront of everything they do.
In the current climate having reliable and efficient commercial equipment is more important than ever. With ever-rising energy bills for businesses and an increased strain on public spending the hospitality sector is once again going through another difficult spell following the recent pandemic.
Refrigeration appliances are unlike most others in that they are running 24/7, 365 days per year. This makes their energy consumption incredibly important to both the business and the environment. The Green range shows a 65% reduction in energy consumption against our standard range while still achieving the very best performance.
The lower operating temperature of Hydrocarbon refrigerants creates lower heat and noise emissions, improving the comfort of the work place and extending the life of the compressor. Though goes into every component with our new low energy compressors, large area evaporators and high efficiency fans all working together to keep running costs to a minimum.
Sterling Pro has always put functionality at the forefront and so it is no surprise that our Green and Vantage ranges also improves usability. Their new moulded shelf guides in the upright cabinets allow effortless sliding of the nylon-coated shelves and make cleaning a simple process, saving time and effort. Easy-fit magnetic gaskets on all cabinets and counters allow for effortless replacement, increasing hygiene and efficiency. A stamped bottom place removes any chance for grease and dirt to collect, improving hygiene.
Our premium heavy duty Vantage range also adds to this with climate class 5 performance, upgraded insulation and natural hydrocarbon refrigerants; ensuring the units are ideal even for the most demanding environments. All the features and more you'd expect from a leading brand's premium cabinets.
See how our premium Vantage fridge cabinets compare with top market equivalents below.

